Gee, what could possibly be the problem? Two Florida homes had $1 million off coupons but the homes didn’t sell.

Great marketing! One home was written up in the Wall Street Journal and was on TV programs in California and Chicago… and now it’s in Arizona Real Estate Notebook. You can’t buy that kind of exposure for a home. But the home didn’t sell.

Lousy marketing can cause a home to sell for less than market price but great marketing can’t sell a home for more than it’s worth.